Trees for Threes with the Brooklyn Nets

Trees for Threes - Brooklyn Nets (111 Trees)

Hello everyone! This is Rob. I’m posting about one of the most exciting things I’ve done in New York with my company (PwC).

The first “Trees for Threes” initiative at PwC was started by the Dallas office with the Dallas Mavericks (click here to read more). During my two-month Corporate Responsibility Fellowship at PwC, I began discussions with the Brooklyn Nets to create a similar initiative. It was a great opportunity to combine PwC’s corporate responsibility strategy related to community and environmental sustainability, while linking with the exciting newcomer to the City in the Brooklyn Nets. The initiative is certainly a unique and exciting way to highlight our sustainability and community initiatives to both PwC employees and clients.

Through the initiative, PwC will team up with the Nets and the New York Restoration Project (NYRP) to plant one tree for each 3-pointer made by a Nets player during the 2012-2013 season. In the spring, we’ll have a community service day to join NYRP and the Nets in planting these trees in Brooklyn. Click here to visit the Nets’ website referencing our “Trees for Threes” initiative.

As of 12/22/12, 111 three-pointers have been made and we’re still counting!

Another cool aspect of our partnership with the Brooklyn Nets is our employees’ participation in a 50/50 raffle at home games with the sales benefiting the New York Organ Donor Network and the Brooklyn Nets Assist Program. It’s a great way for PwC employees to participate in our community-based partnership with the Nets.  And, by volunteering for three quarters, you get to see the final quarter for free in the beautiful Barclays Center!

Nets’ basic Brooklyn background

In 2004, Bruce Ratner purchased the Nets with an intent to move them to Brooklyn. Eight years later and after selling his majority stake, the Nets became Brooklyn’s first major professional team since the Dodgers left for Los Angeles in 1957. The Nets opened their season this year in the beautiful new $1 billion Barclays Center. The Center is in the heart of downtown Brooklyn and sits next to the Atlantic Avenue/Barclays Center subway stop. This stop is served by multiple subway lines, the LIRR, and several bus routes. According to the New York Times, both the team’s owner and the mayor traveled to the event using public transportation (click here to read more).

Nets’ new arena: Barclays Center

As part of our initiative, the Nets invited me and a few of my New York City Green Team colleagues to the Sneak Preview of the Barclays Center in Brooklyn on Friday September 21, 2012, just hours after the morning ribbon-cutting with Mayor Bloomberg and owner Mikhail Prokhorov. See below for the photos taken during the trip.

IMG_0530 IMG_0529 IMG_0527

The Center itself is an impressive structure with a distinctive “whoosh” factor! This is the word that Bruce Ratner, the arena’s developer, uses to describe the particularly impressive optics of the outside and inside of the building. The first thing I noticed was the Center’s rust-colored exterior. I later learned that it is made of “weathering steel,” which is a kind of rust intended to protect the building against moisture and slowing the corrosion process. This bodes well for the building’s ability to cope with the harsh New York winters. For more information on the exterior, check out this article: Constructing a Facade Both Rugged and Rusty –






The court itself is below ground level making many of the seats more easily accessible from the main entrance. No climbing flights and flights of stairs or long waits for the elevator like at some other stadiums around the country.

The Nets play on a court with a distinctive herringbone pattern, the only one in the League.


Nets’ commitment to the Brooklyn community

I also sampled some of the food at the Center. Nearly all of the restaurants are Brooklyn-based and serve local specialties such as Blue Marble Ice Cream, Brooklyn Lager and Brooklyn Bangers, and Nathan’s Famous hot dogs. Learn more about local food at the Center by clicking here.



The staff I met were incredibly welcoming and had attended training at Disney. They were especially proud of the venue and its presence in their home borough of Brooklyn. I soon learned that the Center made a concerted effort to ensure that their employees were from Brooklyn and that a certain percentage come from low income housing.

The Nets’ players are also committed to providing a positive example to the community and some, including Deron Williams, have already been involved with events at local schools. Click here to read more.


3 thoughts on “Trees for Threes with the Brooklyn Nets

  1. Pingback: Battle of the Boroughs | Let Love Guide

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s